Chef :: essays research papers

ChefThis epic tale of love and deception takes us back in time to the year nineteen hundred and eighty seven. Early one morning in London, England, we find ourselves in the kitchen of Chef. This sweet m surfacehwatering scent of Salisbury steak fills the room. This was to be the finest steak Chef had ever prepared. He planned to enter a contest with this masterpiece, the prize being a cruise to Greenland. To Chef, this was the land of paradise. He would be the only man there to seduce and womanize the native females. The oven cost rang. The Salisbury steak was done to perfection. He rushed it to his finest Tupperware to the judges mouths. They chewed and gagged, but due to lack of contestants he won. He now had earned his passage to Greenland, and broke out in song. Time passed and the day of the cruise had arrived. It was time to board the ship. Dressed in his finest crushed velvet robe and lucky Chef&8217s hat, he coif off. As the ship set away the Chef wandering the decks, tak ing in all of the sights and sounds. There on the main deck, he found his favorite spot. cast his robe, he stood in his fluorescent pink G-string. He approached a beautiful women sunning herself. He seductively blurted out &8220Woman your body is screaming for the oily color of my strong black hands. At that moment she bursts into tears. He asked, &8220What&8217s wrong baby? She then explained to him that her name was Cartman, Mrs. Cartman. She had been forced into engagement with not only Mr. post but Mr. Hat as well. The sorrow this caused her was too great, so she planned to end her life. The Chef then uttered back to her &8220Woman that would be a discourtesy to ugly up a fine body like yours, let me take your picture and send to a fine quality, reading periodical. Surprised at the offer she accepted. The Chef then escorted her to a more proper setting of his room. As he properly positioned her upon the couch, the Chef realized that he had no camera. Thinking quickly, he rem embered the sloping pencil he had in pocket. He knew it would be perfect, but still he asked, &8220Would mind if I traced the curves of your body with my dark colored pencil. She replied with an exciting giggle.

Consumer and Organisational Buying Behaviour Assignment :: Business and Management Studies

Consumer and Organisational Buying Behaviour AssignmentChoose two adverts from the press (newspapers or Magazines) one of ahigh involvement soundly and the other of a low involvement good. Comparethem while identifying the various techniques used in consumerbehaviour to communicate the message. You may contact the producers ofthe advert.High thing Good ResidenceRelevant key Ad for Apartment in Tigne Point.Low Involvement Good International Telephone serviceRelevant Advert Ad for OneVoice Low-cost International phone cardsInternational phone calls are nowadays an everyday necessity for manypeople life in the Western world, whether for business purposes orto keep in touch with partners, friends or relatives abroad. This isespecially so in Malta since practically every Maltese person livinghere has relatives who have emigrated, a substantial expatriatecommunity exists and because of the small size of the island and totalabsence of most raw materials, almost every sorti ng of businessnecessitates frequent international phone calls. Besides, as theOneVoice advert I have chosen clearly demonstrates, internationalphone calls have become as affordable (and as necessary) to manypeople living in Malta as low cost basic food stuffs and drinks. Hencein Malta one sens now consider an international phone call service as alow involvement good since most people living locally have to resortto it quite frequently and do not think much about it beyond selectinga cheap, reliable, value for money service.The OneVoice advert then makes quite a huge issue of value andimplied value for money by publicizing the cheapest rate veryprominently against a bright tearing background and stating the servicesother desirable features against a bright green eye-catchingbackground. The advert in fact has just the right change integrity of the saturatedcolours green, yellow, cyan, orange and red to capture attentionwithout overwhelming people and causing visual fatigue. Ther e is alsoan adequate amount of glum which is considered a rather relaxingcolour associated with class and high quality and with thelimitlessness and peace of sky and water. This mix of various, brightcolours (a) ensures that every probable clients tastes is, somehow,catered for at least visually (b) is locally associated with festiveseasons (Christmas, Carnival, summertime) spring, fun and plenty andso gives a certain feel good factor in to using OneVoice even though atthe end of the day OneVoice is just another basic internationaltelephone service.Conversely no indication of price range is given in the advert forTigne Point properties although it is obvious that it is aimed at theinternational yachting community and other extremely affluent, rather

The Mirrors :: English Literature Essays

The MirrorsIt was a small, circular mirror. When Jake picked it up, he saw his crystal clear reflection, enhanced by the smooth, silver glass. He looked up expose of the old boxes he was rummaging through to find the rest of his dimly lit garage. He could hear kids playing outside and he rubbed his hands together, trying to still the sting of the bitter, unrelenting iciness. He picked up the mirror, and took it into his mansion of a house in a quiet, peaceful suburb. It was a Midwestern winter, and the days were short, bringing cold nights laced with the sounds of speeding cars flying down the highway. Jake heard the shrill call from his mother. Jake, were going to McDonalds. What do you want us to bring you back? Jake thought most it a moment, and responded in his low, thick voice. Im not hungry right now. Go ahead. You really should eat she yelled back. He didnt respond. Instead, he went into his room, mirror in hand. Jake had commodious been obsessed with the paranormal, divi ng into books of ghosts, demons, angels, and reproductions of ancient cabalic documents. It was in these books that he learned of scrying, which is foretelling the future through the use of mirror glass. He remembered about the cool veteran mirror graced with Celtic knotwork and a red runestone, and figured he would give the ancient art a shot. He opened up the book, looked at most procedures, and followed the instructions. He set out the fancy purple velour cloth on his desk and placed the circular mirror down upon it. He then thirstily looked into the book and slowly chanted the specified jargon in slow, broken Latin. With that, he blew out his candles, waiting as the book said, for the mirrors powers to unlock. Nothing happened. He got up from the chair in expectation that it wouldnt work, and proceeded to turn the lights on, when he was shocked by what he heard. It started off as a whisper barely audible, and as he listened in sheer terror it became louder and louder, till he could hear nothing else scarce the shrieking terror that plagued his ears. It reminded him of a dog growling as if it were intimidated, but this was much more low, and contained what could only be described as pure, clean, unadulterated evil.

Lena Horne Essay -- Essays Papers

Lena HorneLena Horne was born on June 30, 1917 in Brooklyn, New York. Her parents were Teddy and Edna Scottron Horne. After her father left her at the age of two in order to plight his gambling career her mother leaving soon after that to pursue her acting career she went to live with her grandparents. Through her grandparents influence she became involved with organizations like the NAACP, at an early age.In 1924 she went back to live with her mother, traveling and being schooled all over the state until she was fourteen. At the age of fourteen she decided to drop turn up of school and go to work. Because she was talented and light skinned it was not hard for her to find a job. She became a chorus girl in Harlems cotton wool Club where blacks entertained a strictly all white crowd. At that time she was making about $25 a week. It was here that Lena got to meet and play along now famous artists such as Duke Ellington, Cab Calloway, Count Basie, Ethal Waters, and Billie Ho liday. At the age of nineteen she met and married Louis Jones. Together they had two children Gail and Teddy (who later died in 1970 from kidney failure). While trying to get used to raising a family and having a career, she received a call from an agent, who had seen her at the Cotton Club, about a voice in a movie. Her controlling hus annulus allowed her to be in The Duke is Tops and also the musical revue Blackbirds of 1939. When she finally got up the courage to leave Louis, he deiced to take her son away from her. She lost custody of Teddy when the divorce was final and has always regretted not fighting harder for her son. After her divorce she began singing with frightful Sissies Society Orchestra. Through out their tour she had to endure harsh racism having to sleep in tenement boarding houses, the bus and even one time in circus grounds. Soon after that, she toured with Charlie Barnets Outfit and became the first African American to tour with an all white band. She was their feature singer and considers this to be the beginning of her success.Lena decided to head out to Hollywood and see what she could do out there. She began singing in the Trocadero Club where she met one of the most influential tidy sum in her life Billy Strayhom. Billy Strayhom was the chief music-writer for Duke Ellington. Lena has always felt that she and he were soul mates, d... ...becoming the first Africa American to tour with an all white band and also the first African American women to sign a long-term contract with a major film studio. She was also an accomplished jazz singer. arrangement songs such as The Lady and Her Music and The Best Things in Life Are Free. Lena was a strong advocate of equal rights. he was a segment of the NAACP, the National Council of Negro women and the Urban League. I think that she is a great pioneer of equal rights because she did it on her own terms and was not as emphasised as some of the other advocates. She achiev ed equal rights and respect because of her grace, elegance and talent.BibliographyMagazines Lena Town & Country, September 95, Vol. 149 love 5184, page 128. Author Jonathan Schwartz The Lady Lived The Blues Biography, February 98, Vol. 2 issue 2, page 62 Author Beverly Lauderdale Lena Horne, Timeless as Ever Billboard, June 98, Vol. 110 issue 25, page 36 Author Philip BoothWeb Pages www.amctv.com/behind/stars/horne.html www.amazon.com/exec/obidos/ASIN/B000006Q62/afrciangenesis www.geocities.com/BourbonStreet/Delta/6424

Wedding Toast - Best Man Essay -- Wedding Toasts Roasts Speeches

Wedding Speech Best ManHello my names Paul and Im Martins best man, although Im sure Martin will have a new name for me by the time Ive holy this. When Martin asked me to be his best man I was initi bothy thrilled at the prospect. Unfortunately it didnt take long for this feeling of well being to dissolve into blab out apprehension as I remembered the last time I had to stand up in a room full of people.. I was appoint guilty and fined $300.I went to a wedding two weeks ago that was held in a nudist colony. Apparently I was just half an inch out-of-door from being the best man there too. By the way, if anyone is running a book on the length of this speech could I put $5 on it lasting 12 minutes please? MartinFirstly Id like to congratulate Martin on his speech. Im particularly impressed with the fact that you all stipendiary attention and followed his instructions not to laugh. Im too impressed that Martin followed my instructions to dress smartly today, although I am a bit t hwart he decided to copy my outfit.I have known Martin for over 10 long long years now. When I first met him in college he was loud, aggressive, rude, abusive and swore a lot, but just look at the man hes become now..nothing has changed. Whilst at college we discovered a local anesthetic nightclub called Winkers. I would regularly witness Martins unique, raw, undiscovered style of dancing in Winkers that left the women speechl... ...any more happy years of friendship. On behalf of all of us in this room I would also like to take this opportunity to thank Pete and Sue Foster for the wonderful hospitality they have shown today. Martin would also like to thank Pete and Sue, in advance, for how well theyre going to treat him in the future.Id also like to thank the bridesmaids and ushers today for their priceless contribution to the wedding, Im sure youll all agree with me that they all look wonderful. So, finally (get a glass in your hand)Heres to love, laughterAnd happily always after .As Martin and Anne start their new lifePlease stand and toast the new husband and wifeLadies and gentlementhe Bride and Groom

Wedding Toast - Best Man Essay -- Wedding Toasts Roasts Speeches

Wedding Speech Best ManHello my names capital of Minnesota and Im Martins best man, although Im sure Martin will fill a new name for me by the time Ive finished this. When Martin asked me to be his best man I was initi ally thrilled at the prospect. Unfortunately it didnt take long for this feeling of well being to unthaw into utter apprehension as I remembered the last time I had to stand up in a room full of people.. I was found guilty and fined $300.I went to a wedding two weeks ago that was held in a nudist colony. Apparently I was just half an go on away from being the best man there too. By the way, if anyone is running a book on the length of this speech could I put $5 on it lasting 12 minutes please? MartinFirstly Id like to congratulate Martin on his speech. Im particularly impressed with the fact that you all paid attention and followed his instructions not to laugh. Im also impressed that Martin followed my instructions to dress smartly at once, although I am a collat ion disappointed he decided to copy my outfit.I have known Martin for over 10 long long years now. When I first met him in college he was loud, aggressive, rude, abusive and swore a lot, but just look at the man hes become now..nothing has changed. Whilst at college we discovered a local nightclub called Winkers. I would regularly witness Martins unique, raw, undiscovered style of dancing in Winkers that left the women speechl... ...any more happy years of friendship. On behalf of all of us in this room I would also like to take this opportunity to thank Pete and Sue Foster for the wonderful hospitality they have shown today. Martin would also like to thank Pete and Sue, in advance, for how well theyre going to treat him in the future.Id also like to thank the bridesmaids and ushers today for their invaluable contribution to the wedding, Im sure youll all agree with me that they all look wonderful. So, finally (get a glass in your hand)Heres to love, laughterAnd merrily ever after .As Martin and Anne start their new lifePlease stand and toast the new husband and wifeLadies and gentlementhe Bride and Groom

Review of Khayal Darpan

REVIEW ON KHAYAL DARPAN BY YUSUF SAIED IN LIGHT OF FAIZ AHMAD FAIZ grapheme OF ART AND CULTURE Khayal Darpan is the quest to discover the impact of p guileition on stainless melody in Hindustan, a documentary directed by Yusuf Saied. Yusuf Saied is oneness of the recent scholars who are trying to revive post break apartition tillage and art which is somehow lost due to adoption of new Cultural identity. Yusuf separate works include several articles on Islamic Modernization and Muslim community in India, he also directed an international documentary named Tasveer Ghar almost Indian popular Culture and Art.As mention by capacious newist poet Faiz, the body of art is the visible representation of a national identity, however in vitrine of Pakistan forging an identity of its own rather than adopting from Indus valley civilization was the one of the apprehensions why pre partition art was throw in to abyss. 1 Khayal Darpan is considerably documented because it trace grounds and consequences of collapse of mere harmony what is named, ILEM-E-MOUSIQI in movie, to it ends in real optimistic observations.Khayal Darpan raised many vital questions ab bring out culture, nationalism and legitimacy of medicine in Islam. Yusuf documented some of the surviving practitioners and patrons of Classical music and observed the teaching of music in several institutions. Movie starts with very grounds of _Biathaks_ and _Takias___ in Lahore where musicians from all over undivided India performed for perfection in ILEM-E-MOUSIQI, with great names such as Amer Ali, Ashiq Ali, Amnat Ali, Roshanara Begum and Bade Ghulam Ali.Yusuf journey takes him to Talwandi Gharana master practitioners of Dhrupad art of music. Things however gradually changed following partition with political identities slaughtering the art, anything with names of Hindu deities were banned on radio, names of Ragas were changed and some new Ragas were also introduced in classical music. Yusuf followed t he first part of documentary with controversies during migration and its impact on music with gradual death of art and cultural exchange among two countries.Queries were often raised in masses why to adopt something which contain names of Hindu deities, tracing to it very beginning the classical music or Dhrupad art was actual by a Muslim Sufi Ameer Khusroo, and as Faiz define_ Art as a way of expression of urges, impulses, instinct, dreams, illusions, conflicts, happiness, and unhappiness, and fulfillments and frustrations of a human group_. 2 Second part of movie focus on problems faced by Classical Music after creation of Pakistan. Anti Indian, cultural and Political policies which were imposed in Pakistan did great causalities to Khayal and Thumra style of music.The Anti Indian sentiment which was induced in every Pakistani by political agents in country did great damage to culture which is now long forgotten. Indus Valley Culture was completely eliminated from post colonial c ompanionship of Pakistan. Anything which relates itself to Sanskrit or Hindi was considered Indian and person practicing it was considered to be unpatriotic. This was very case in India with promotion of anti Pakistan and anti Urdu sentiment. These policies made their impacts on culture, art and literature of both countries.Movie continue with religious attacks on Music with DEO BANDS art music forbidden in Islam completely neglecting the reality that music in South Asian cabaret was patronized by Sufis. Moreover all of music teacher were related to red light area of Lahore HERA MANDI, this was also the suit why music was made so much unpopular in topical anesthetic masses. There were Valiant efforts to save art and this task was taken by musician themselves only with nearly no one patronizing classical music in society other than few listeners and singers. Later movie takes in account the change of skids in music genres.Ghazal became a popular genre in late sixties and early seventies. As Badaruzaman, classical singer from Lahore explains the reason for absurdness of old genre and denounces adoption of new genre as reason for their obscurity of classical music. However classical music was thrown into obscurity, like traditional Urdu poetry, because of stubbornness and lack of acceptance of new ideas into its regime. Classical music was non accessible and understandable to masses, like son of Tufail Niazi, folk singer explains, and how their father tired to make classical music accessible and understandable to masses.Faiz Ahmad Faiz in his Article, reference of Arts & Culture, tired to explain the genes for downfall of performing art in sub continent. According to Faiz the downfall of Mughal Empire brings arts of music and dance to red light areas which gradually became morally unacceptable to society. The social prejudices attaching to artists of that time make art unpopular the concert halls (Kothas) of Banaras and Lahore which was once appreciated by Nawabs and Rajas of subcontinent became a center of prostitution rather than a place of appreciation of performing art.Secondly he blamed imperialist rulers and colonial rule in India who seek to replace Indian culture with their own. During colonial rule national arts were held up to scorn and ridiculed and their western counterparts were popularized. After independence performing arts were grok by political and religious agents in both countries. _Performing art became immoral, vulgar and hence antireligious and ideologicly unacceptable by both societies, however only classical music was apprehended on these religious and moral _grounds.Thoughtless and ill advised cultural shows during military rule in Pakistan was also the main factor in disrepute of performing art in Pakistan. All these factors provided a sanctuary to western art in Indian society which was adopted by later generations in Pakistan. 3 Third part of movie focuses of modernism, and its effects on art, cultu re, and literature. There was change in nearly every religious order of society, throughout the world. There was mass adoption of western (modernist) cultural trend which is usually mistaken as adoption of western culture.Adoption of Pop and rock candy music became popular in new generation in Pakistan. Badaruzaman, classical singer from Lahore elucidates the reason of popularity of modern music according to him clarity of lyrics in songs is the main reason for acceptance of Pop in Pakistani society, and deprecates the complexities of classical music for its downfall. Sarah Zaman talks about the void between traditional music and modern music which according to her is not created in India and Pakistan. She hopes that new generation will see towards traditional music with new approach.She also talks about the ideological differences between generations and how new generations look down upon traditional music and calls it as refutation of our cultural and traditional values. Last pa rt of the movie compares western music with our traditional music. After World War 2 western music changes its trend and despite of ballads, sonnets and romantic songs a new genre of music were initiateed in western art with their lyrics mainly focusing on topics of wars, religion, society and humanity.On other hand Indian music was still not out of Heer Ranja and Sassi Pannu. It is not western music which is to be blame for dilemma with our traditional music. Horn of dilemma, tradition versus modernism was not limited to performing art but in literature traditional ways were rejected by new generation poets. Tides of time change the use of art in a society, trend of art for art for replaced by art for life, however our classical musician were late in realizing the requirements of new generation which gave a refuge to western music in Pakistani society.Faiz also describe the problem of national identity and relates it to the classical tradition of the arts. Traditions of leap and music were in Indian society long before arrival of Islam in region hence contain many ingredients which are not related to Islamic social traditions. Tradition of dancing and music also contains many ingredients from areas which are not Pakistani so this tradition cannot be exclusively Pakistani. Should this tradition then be accepted or alienated from Pakistani society?According to Faiz there are two schools of thought in Pakistan arguing on this question. First school of thought wants to develop a complete new national identity with estranging all elements of our past, but this thought leaves a big question mark on step up relating Urdu as national language and Hockey as national. The differing view on adopting or alienating tradition is that this tradition was accepted by our forefathers and this tradition represents geezerhood of Muslim glory in South Asia. This tradition should be accepted and actively patronized. There is also another points of view in this context that a c lear distinction should be must be made between non-Islamic and Anti-Islamic in arts. 4_ It is obvious from the movie and article that political and religious agencies were main reason for downfall of this tradition in Pakistan. Classical musician should also be held liable for several reasons which played important role in alienating and diluting society from this tradition

“Khalil Gibran poem ‘a lover’s call”

Khalil Gibran a major pioneer of modern Arabic literature, as the best selling American poet of the twentieth century, and as a Middle eastern modernist whose intellectual life is documented in meticulous detail. He was an Arab who wrote for the most discontinue in Arabic. It was not until his thirties that he ventured to write for publication in English, and even then he seems often to have written world-class in Arabic and then translated his story or poem into English.Gibran poem A Lovers Call, narrates the plight of a caramel brown isolated from his be savourd. According to him, his lady hunch forward posses e in that locational qualities of an angel. The poet mentions that they have been separated from individually other on this earth for earthly reasons. They have parted a long fourth dimension ago but the buffer remembers her as if it was yester sidereal day. He is worn away with his unrequited hit the hay for his dear lady. He remembers their eon together and cra ves for her do, affection and companionship.The tone of the poem is sad and serious and above all passionate. The words of the buffer in the poem argon the cry from his very reason. His words also show the depth of his love for his dear lady. The language is simple, colloquial language and avoided the colonial language and metres of traditional Arabic poetry. Gibran is primarily a painter and writes like he is painting. His looks have visual qualities and touch the heart at a pre-rational level. He used the flamboyant rhetoric acceptable to Arabic canons of taste, not the cool, detached style of modern American poetry.Many critics think that Gibrans poetic genius predominantly lies in the use of metaphor. Gibran indeed creates beautiful images that are charged with emotions and that expand the readers vision and imagination. There are many vivid images in the poem. The poet uses the image of a mother, gods lifespan, companion of his mortal, other self to compare his lambHe is also a poet prophet. An emotional strobe intentional by him, light momentarily illuminates an aspect of our experience, leaving us with a picture burned onto our emotional retinas. Thereafter, we see that aspect of our experience with different look. What we do get from his writings is the extraordinary force of Gibrans moral seriousness turned on various aspects of life.The poem A Lovers Call, gives us a glimpse of the love which is above the social bonding. Gibran is an advocate of romantic love over against the oppression of society. The lady love of the lover in the poem is separated from him due to earthly barriers and he knows that they may not unite on this earth. But there love is niftyer than any earthly bonding. Their love is the get together of two souls and after death, together they provide reach God.In the poem, A Lovers Call, a lover calls his beloved and conveys his love and melancholy done the grab in the air, through the spirits in the air and through the angels. The poem starts with the question Where are you, my beloved?This line suggests that the lover is separated from his lover. As the poem proceeds we realize that they have been parted from each other for an indefinite stoppage of time.Next the man wonders where she can be at that hour. In the starting eight lines he says, she can be in the garden watering the plants, which look upon her as a mother because by watering the plant and pickings care of it she is performing the role of a mother. She can also be in her chamber, her private room. She is the embodiment of virtue but in attaining this position she has sacrificed the lovers heart and soul. Or she is reading books to gain human knowledge when she is replete with divine wisdom.In the next eight lines he compares her to the companion of his soul. Their love is phantasmal love, which is characterized by the union of two souls. He wonders if she is in the temple praying to the gods or she is in the field calling natur e which is a refuge of her dreams. May be she is with the poor people in their hut consoling with encouraging words. She has a good heart so she may also give them money so that they can meet their needs. He compares his lady love to Gods spirit. She has the essence of God and so she is everywhere. She is stronger than the ages as she is Gods spirit. She result extend for ever.In the proceeding lines, the lover retrospects the memorable moments in his past. He remembers the day he met his dear lady and the time which he has sink with her. He addresses her and asks if she remembers the day they met for the first time. It is noteworthy that his lady is not physically present in from of him. It can be inferred that the conversation is taking place between their spirits. He remembers that the radiance of her spirit surrounded them. He far says that the angels of love moved around them and praised the activities of their souls. As if the God wanted them to fall in love.He guesss the ir sitting in the shade of the branches which hid them from the glances of passer- by. The branches provide them from humanity as the ribs in the body protect the secret of the heart from injury. He also remembers the long stretch of time they have spend together walking along side each other in the forest. They walked hand in hand on the trails of the forest and they heads leaning towards each other. plausibly their head was leaning against each other as they were engrossed in conversation or they were totally involved in looking at each other. They were totally lost in each other and were unaware of the world around them.The lover in the consecutive lines of the poem tells not only of spectral love but also of physical love. He wants his beloved to remember the hour he said goodbye to her and the maritime fondle she placed on his lips. By maritime kiss, he may mean that probably he was taking a voyage to sea for a certain period of time and his beloved kissed him goodbye. Her kiss taught him that union of the lips is also a manifestation of love. Her kiss showed him a glimpse of heaven and all the wonders in it.The act of hugging revealed to him the heavenly secrets which tongue cannot express. He farther says that the kiss perpetuated a great sigh of relief and fulfillment. He journeyed to the spiritual world because his soul was glorified with her love which she has showered on him. He felt heavenly bliss. Their love was not only physical union but also union of the soul. He adds that her kiss make him continue feeling this heavenly love until they meet again. In other words he remained in the state of heavenly joy till the time he see his dear love again.In the proceeding lines, he recollects their parting and also accepts the said(prenominal). He remembers the day when she kissed him again and again while tears involute down her cheeks. He could see that she was very sad as she was parting from him for ever. They had to separate for earthly reason s. She explained to him that many human beings have to part for earthly reasons, they part because the world wants it. The lover consoles him that though they are physically separated from each other, they are spiritually together.No worldly force could separate their souls. And after death, the joined soul will reach God. The lover accepts his loves departure. He says that love has chooses his beloved as her delegate. She will spread the message of universal love and they will remain united in love even in separation. He says to his dear love that her love shall always remain with as his comforting groom, in his memory and also as an eternal wedding. It is noteworthy that the lovers are married for ever even if their love has not been accepted by this world.In the following lines, he again laments the loss of his love. He asks Where are you, my beloved? He wonders if she is awake at this hour of night when all around everything is silent. He wants the clean breeze to convey his eve ry heart beat and his affection to his beloved. He wants the breeze to be his messenger of love for his dear lady. Next he expresses his miserable tick due to his disconnection from his love. He asks his love whether she is fondling his face in her memory.He says to his dear love that he is not the same person he was sooner they parted. Sorrow has dropped its veil on his happy face of the past. He is not a happy man anymore because he has lost his love. He farther says that his eyes which reflected her beauty, now has shrink with crying and his lips has been dried which his beloved used to sweeten with kisses. Again the lover calls for his beloved. He asks her whether she can hear his weeping from beyond the ocean. The lover means to say that his dear love is far away, there is a distance of a ocean between them but still he has not forgotten her.His love for her has not decreased with passage of time and space. He still needs her love and affection and wants to convey this longi ng to her. He also wants to ask her whether she can understand the greatness of his patience. Through this .line, he means to say that he has endured lot of pain and suffering because of the loss of his love. In the next few lines it will be clear to the readers that he is complaining to his beloved around his pitiable motive. He becomes desperate as he thinks that or so spirit of the air may be able to communicate to his love that his spirit is dying and that also in his youth. He speculates that there must be secret communication angels which will communicate to his love his grievance.In the last seven lines of the poem, the lover tells us what can cure his terrible plight. He calls his love again and again. He calls his beloved as beautiful star and says that obscurity of life has cast him upon its bosom. Life has become unintelligible to him it has no meaning for him. He says that sorrowfulness has dominated him i.e., he is totally grieve- stricken. He continues that if his loves smile spans through the air to him, it will imbibe him with life. If he can breathe her odour in the air, it will nourish him. Lastly he addresses his dear love says how great is love and how small is he. He understands that he is much smaller in status that love which is universal, eternal and all encompassing. He is a human being so he will die sometime but love will remain for ever.The poem is the contrast between the happy state of being of the lover when he and his lady love was together and the painful condition of the lover after he was detached from her because of some earthly reason. The tone is of fulfillment and happiness when the lover praises her as Gods spirit. When he remembers the time they have spend together and the contentment they have felt in their company. The contentment was both physical and spiritual Recall you the hour I offer you farewell, /And the Maritime kiss you placed on my lips? /That kiss taught me that joining of lips in Love/Reveals heaven ly secrets which the tongue cannot utter (Lines 26-29).The tone is sad when he recollects the day his love departed from his life for ever with tears in her eyes. Near the end of the poem, the lover reveals his pathetic condition and here the tone is poignant ar you fondling my face in your memory? That image/Is no longer my own, for Sorrow has dropped his/Shadow on my happy countenance of the past./Sobs have withered my eyes which reflected your beauty/And dried my lips which you sweetened with kisses, (Lines 49-51).The tone is desperate when he wants his beloveds smile and olfactory property to sail through air to revive him Where are you, my beautiful star? The obscurity of life/Has cast me upon its bosom sorrow has conquered me. /Sail your smile into the air it will reach and enliven me/Breathe your fragrance into the air it will sustain me, (Lines 59-62). In the last three lines, the tone is of realization Where are you, me beloved? /Oh, how great is Love /And how little am I (Lines 63-65).As with Gibrans writings, the language is simple and colloquial. The poet uses day-to-day words to give a picture of the sadness of a lover in his separation from his dear love. He uses simple words like hut, Temple, poor, broken-hearted, field, night, forest, breeze and so on. He uses vivid images to give us a picture of the inner turmoil of the lover. We can visualize the lovers sitting in the shade of the corner, hidden from humanity. We get a glimpse of the forest and bring the lovers walking hand in hand and totally engrossed in each other. We find the lover bidding goodbye to his beloved and the maritime kiss she places on his lips.We see her bidding goodbye to her soul mate with tears rolling from her eyes. The lover disintegrates physically and mentally because of the loss of his love. We see his eyes shrunken with pain and suffering and his lips dry without the love of his beloved. It is a very emotional poem. We can actually feel the desperation of the lov er in the following lines Is there any spirit in the air capable of conveying/To you the breath of this dying youth? Is there any/Secret communication between angels that will carry to/You my complaint? (Lines 55-58).The poet has used figures of speech like similes and metaphors to heighten the state of being. In the beginning of the poem, the poet uses the metaphor of little paradise to mean garden. The lover imagines that his beloved is in the garden watering the flowers that is looking upon her as their mother. The sentence the flowers who look upon you/As infants look upon the breast of their mothers?, (Lines 2-3), is a simile. Here the flowers are compared to infants and the lovers beloved to a mother. In the lines Or amongst the books, seeking human knowledge, /While you are replete with heavenly wisdom? (Lines 7-8), among the books means library.The lover thinks that his lady love is abounding with heavenly wisdom here there is an image of heaven because he compares her to a heavenly spirit. He also compares his beloved as a woman with goodness of soul who consoles the poor people with kind words and also with money. The poet uses the metaphor bounty, to mean money. The lover calls his lady love as Gods spirit it is an image of God. The poet give love the shape of a heavenly being when he Do you have memory of the day we met, when the halo of/You spirit surrounded us, and the Angels of Love/Floated about, singing the praise of the souls deed?, (lines 17-19).He compares the branches of the tree with ribs of our body. There is a simile in the following lines Do you recollect our sitting in the shade of the/Branches, sheltering ourselves from Humanity, as the ribs/Protect the divine secret of the heart from injury? (Lines 20-22), where the lover says the branches protected them from humanity as the ribs protect the heart. The lover compares his beloveds kiss to maritime kiss, which is an image of farewell kiss.There is a simile in the following lines That kiss was introduction to a great sigh, Like the Almightys breath that turned earth into man, (Lines 30-31), the lovers sign is compared to Almightys breath. His lady love is loves delegate. The love of his lady is his comforting groom and his Eternal wedding. Sorrow has been personified in the poem Sorrow has dropped his/Shadow on my happy countenance of the past, (Lines 50-51).There is the image of dying youth, which express the horrible condition of the lover. Life is also personified in the following sentence The obscurity of life/Has cast me upon its bosom sorrow has conquered me, (Lines 59-60), lover says that life has lost its meaning for him without his lady love. There are many interrogative sentences in the poem which shows the inner conflict of the lover. The lover in the poem compares his dear lady my beautiful star, my beloved, my other self, Gods Spirit and companion of my soul.Gibran often wrote about the oppressive of society in respect of the love of men and women. H e was a romantic and so always favored country against city. In the poem, A Lovers Call, the two lovers had to part from each other because of some earthly purpose. Their love for each other was true and they were soul partners but his lady love walked away from him because human society wanted it. In the poem, we find that nature has sustained their love. They have sat under the tree away from humanity and walked in the forest hand in hand. Again, the love wants to complain to his beloved through the breeze and wants the smile and the fragrance of her lady to sail through the air to enliven him.Gibran is first a painter and he uses language to explicate his images. So his images have a visual quality. English speech critiques do not think Gibran as particularly good or important. This critical condescension is not shared by the Arabic speaking world, where he is universally recognized as one of the key figures of modern Arabic literature. He was criticized because he was very seri ous in everything he wrote without any backbone of humor. There is also limitation on the Arabic side of his work. He was unable to master the complex techniques of classical Arabic Literatures.He wrote almost nothing in the traditional poetic form. A Lovers Call, is a romantic love poem. It is a call from a lover from his soul to the soul of another lover. The simple language and the beautiful images used by the poet charm our senses. It has a universal appeal because lovers of any age will fell the same passion for their beloved. We journey with the poet and the plight of the lover touches our heart. This poem is one of the many poems written by Gibran and remains a treasure of this talented writer.CitationKhalil Gibran on A Lovers Call12 April 2007 http//www.poetseers.org/the-great-poets/arabic-poets//gibran-poems/Using English. Com on Figure of Speech12 April 2007 https//www.usingenglish.com/glossary/figure-of-speech.htmlJohn Walbridge on Gibran, his Aesthetic and his Moral Un iverse.

Clover Valley Dairy Case Study Essay

May 17, 2014To Charles Krieger President/ Clover Valley DairyDear Charles,I am writing you in response to your patronage regarding a market test of the new 6 oz. cups and multi-pack yogurt holders that Clover Valley Dairy would like to introduce to our customers. The purpose of the research project get out be to see if the new type of packaging for yogurt bequeath be worth the change and if our consumers are accepting of the new change. It bequeath give tongue to us if our new six-cup carrier is effective or not. I feel the new type of carrier should be tested in non-competing areas. However, it should also be tested in our market as well as our competitors market.A key part in interrogation this new production and/or design should begin with our competitors in mind. Knowing what our competitors offer and how well it is being accepted by the consumer should be the determining factor in our decision for a test. Knowing our market and what it offers go out give us an idea of how our customers will be impacted. This also will let us know why we should consider our competitors and non-competitors customer views, for comparison. By not doing so, we may hinder our ability to father out what will and what wont really sell. I suggest that we limit our test to one competitor only. This will spare us to lead more money in our budget but also allow us to get the information that we need.If testing is necessary, what would be the criteria for conquest or mishap? It is my belief that the main point to stress would be to show how sales are impacted. Many times sales give the bounce be adjoind precisely by the look of a package for an item. If the packaging of a new item/product is well presented, often times the customer will bribe the item/product simply because of its appearance. Many surveys have been done about the appearance of a product by siteing a certain type of consumer, videlicet women. These surveys have shown that if an item/product is targ eted toward women and thepackaging appealed to them, they would most likely purchase the product.This type of information will be helpful for us to define our target market as I feel we should try to have our product to appeal to children and especially their mothers. Our sales results of the 6 oz. and 8 oz. yogurt cups have steadily increased every year, so I believe that the 6 oz. individual serving cups combined with the new 6-cup yogurt carrier earth-closet help to increase our sales even more. Also, I believe the convenience of our new carrier can help to increase our sales within the limited market manage area(s) that we have.There are four important factors that we need to look at in determining the success or failure of our new product test. The starting signal factor we need to consider is cost. Cost is always a large part of buying a new product. We can lower the cost of our testing if we limit ourselves to comparing with only one competitor. The second factor is going to be market share. If we can satisfy our customers wants and needs we can increase our market share as a result. The third factor would be handling. If a package is easy to handle, in other words, open and close, we will certainly have more success.I believe that this can best be achieved by combining the 6 oz. individual yogurt cups into a 6-pack carrier container. The fourth factor in determining our success is reuse. Is our product recyclable? We are in the age of Green technology so it is important for us to make our product easy to recycle. If we make our product/package out of plastic for the individual container and aluminum foil as the cover of the individual yogurt, we can lower our costs considerably.I also wanted to discuss how useful this market test will be in addressing a management problem. ar there changes that can be made so that we dont make mistakes from the management side or production side? I feel out that we can Again, we need to make our individual yogurt cups out of recyclable plastic and the cover is to be made from aluminum so as to trim down the costs of production. The new multi-pack carrier will also make it easier for customers to take home, and help to eliminate packaging costs. Management will need to work unitedly as a team, delegating the tasks accordingly to the production team(s).I would concur with your idea ofconducting on-site surveys to determine acceptance of our new product. Success will infer with a team effort standing behind this product testing process. Everyones opinion will make a difference, diversified, and successful test. It will also be beneficial as it will help to increase sales and identify mistakes that may have been overlooked. This entire process will also allow our employees to express their creativity and give them a chance to contribute to the success of our company.The last item I would like to present is the valuation of cost and/or the value of this type of research. Evaluation costs do not need to be expensive. A rule of thumb is to estimate approximately somewhere amongst five and ten percent of our total budget. This can include time that the staff has spent on the evaluation and out of pocket expenses/costs. We can observe on the cost of the evaluation if we focus our questions to only what we need and what we would like to know. I have set up a cost structure for this evaluation as follows1. Salary and benefits for staff involved2. Funds for an outside evaluator3. Travel expenses/costs4. Communication tools (surveys, stamps, telephone, etc.)5. Printing of reports and questionnaires6. Supplies and equipment (computers, cartridges, etc.)I will start on this immediately once I receive your approval for this market test. I believe this marketing strategy will be a huge success for our company to grow and increase our sales. I also believe this will help us to build our reputation within the industry. Our company team will be strengthened and we will be able to b uild long lasting relationships with our competitors. I would like to thank you for understanding and helping to come out our company to succeedSincerelyVince Roth General Manager/Clover Valley Dairy Company

Night World : Daughters of Darkness Chapter 15

Tiggy.She was running. Throwing the door open. Visionsof kittens impaled by tiny stakes in her mind.It wasnt Tiggy on the front porch. It was ash tree. He was lying jejune in the purple twilight, little mothsfluttering around him.Mary-Lynnette felt a violent wrench in her chest.For a moment eitherthing seemed suspended-andchanged.If ash tree were dead-if alter had been killed Things would neer be all right. She would neverbe all right. It would be like the night with the moonandvirtuosos gone. Nothing that anybody could do wouldmake up for it. Mary-Lynnette didnt k at a time why-itdidntmake any sense- besides she suddenly knew it was true.She couldnt breathe and her armor and legs felt strange. Floaty. Out of her control.Then Ash moved. He lifted his head and pushed up with his arms and looked around.Mary-Lynnette could breathe again, but she still felt dizzy. Are you damage? she asked stupidly. She didntdare touch him. In her present state one blast of electricity could fry h er circuits forever. Shed meltlikethe Wicked Witch of the West.I fell in thishole, he verbalise. What do you think?Thats right, Mary-Lynnette panorama the footsteps hadended with to a greater extent of a crash than a thud. Not likethe footsteps of last night.And that meant close tothing if barely she couldfollow the thought to the end .Having businesss, Ash?Kestrels vocalisation saidsweetly, and then Kestrel herself appeared taboo(a) ofthe shadows, looking like an angel with her golden hair and her lovely clean features. wear upon was behindher, holding Tiggy in her arms.He was up in a tree, Jade said, kissing the kittens head. I had to talk him down. Her eyeswere emerald in the porch light, and she seemed to float rather than walk.Ash was acquire up, shaking himself. homogeneous his sisters, he looked uncannily beautiful after a feeding,with asort of weird moonlight glow in his eyes. Mary-Lynnettes thought was long gone.Come on in, she said resignedly. And help figure out who killed your aunt.Now that Ash was indisputably all right,she wanted to forget what shed been feeling a minuteago. Or atleast not to think close what it meant.What it means, the little voice inside her head said sweetly, is that youre in big trouble, girl. Ha ha.So whats the story? Kestrel said briskly as they all sat around the kitchen table.The story is that in that respect is no story,MaryLynnette said. She stared at her paper in frustration.Look-what if we start at the beginning? We dont know who did it, but we do know some things more or lessthem. Right?Rowan nodded encouragingly. Right.First the goat. Whoever killed the goat had to top hatrong, because poking those toothpicksthrough hidewouldnt gain been easy. And whoever killed the goat had to know how your uncle Hodgewas killed, because the goat was killed in the same dash. And they had to name some reason for putting ablack irisin the goats mouth-either because they knew Ash get spilled to the Black Iris Club, o r becausethey be longed to the Black Iris Club themself.Or because they thought a black iris would represent all lamia, or all Night People, Ash said.Hisvoice was muffled-he was bent over, rubbing hisankle. Thats a common computer error Outsiders make.Very good, Mary-Lynnette thought in spite of herself. She said, Okay. And they had access to twodifferent kinds of small stakes-which isnt saying overmuch, because you can buy both kinds in town.And they must have had some reason to hate Mrs. B., or to hate vampires, target area said.Otherwise, why kill her?Mary-Lynnette gave him a patient look. I hadnt gotten to Mrs. B. yet. But we can do her now. First,whoever killed Mrs. B. obviously knew she was a vampire, because they staked her. And, second umsecond . . . Her voice trailed off. She couldnt think of anything to go second.-240 Second, they probably killed her on impulse, Ash said, in a surprisingly calm and analyticalvoice.You said she was stabbed with a picket from the fence, an d if theyd been planning on doing it,theyd probably have brought their own stake.Verygood. This time Mary-Lynnette said it out loud. She couldnt help it. She met Ashs eyesand saw something that startled her. He looked as if itmattered to him that she thought he was smart.Well, she thought. Well, well. Here we are, probably for the first time, retributorytalking to each other. Notarguing, not being sarcastic, just talking. Its nice.It was surprisingly nice. And the strange thing was, she knew Ash thought so, too. They understoodeach other. Over the table, Ash gave her a barely perceptible nod.They kept talking. Mary-Lynnette lost track of timeas they sat and argued and brainstormed. Finally shelooked up at the quantify and realized with a shock that it was near midnight.Do wehave to keep thinking? Mark said pathetically. Im tired. He was almost lying on thetable. So was Jade.I know how you feel, Mary-Lynnette thought. Mybrain is stalled. I feel extremely stupid.Somehow, I dont thi nk were termination to solve the murder tonight, Kestrel said. Her eyes wereclosed.She was right. The problem was that MaryLynnette didnt feel like sacking away to bed, either. Shedidnt wantto lie down and relax-there was a rest lessness inside her.I want what do I want? she thought. I want If there werent a psychopathic goat killer lurkingaround here, Id go out and look at the stars,shesaid.Ash said, as if it were the most natural thing inthe world, Ill go with you.Kestrel and Jade looked at their brother in disbelief. Rowan bent her head, not quite hiding a smile.Mary-Lynnette said, Um Look, Ash said. I dont think the goat killeris lurking out there everyminutelooking for peopleto skewer. And if anything does happen, I can handle it. He stopped, looked guilty, then bland. I meanwe can handle it, because therell be two of us.Close but no cigar, buddy, Mary-Lynnette thought. Still, there was a certain basic accuracy to what he wassaying. He was strong and fast, and she had the f eeling he knew how to fight dirty.Even if shed never seen him do it, she thoughtsuddenly. in all those times shed gone after him, shining lightin his eyes, kicking him in the shins-and hed never once tried to retaliate. She didnt think it had evenoccurred to him.She looked at him and said, Okay.Now, Mark said. Look Well be fine, Mary-Lynnette told him. We wont go far.Mary-Lynnette drove. She didnt know exactly where she was going, only that she didnt want to go toher hill. Too many weird memories. Despite what shed told Mark, she comprise herself taking the political machinefarther and farther. Out to where Hazel Green Creek and Beavercreek almost came together and theland between them was a good imitation of a rain forest.Is this the best place to look at stars? Ash saiddoubtfully when they got out of the stationwagon.Well-if youre looking straight up, MaryLynnette said. She faced eastward and tilted her headfar tail.See the brightest star up there? Thats Vega, the queen star of summer.Yeah. Shes been higher in the sky every nightthis summer, Ash said without emphasis.Mary-Lynnette glanced at him.He shrugged. When youre out so much at night,you get to recognize the stars, he said. Even if youdont know their names.Mary-Lynnette looked back up at Vega. She swallowed. Can youcan you see something small andbright down the stairs her-something ring-shaped?The thing that looks like a ghost doughnut?Mary-Lynnette smiled, but only with her lips.Thats the Ring Nebula. I can see that with my telescope.She could feel him looking at her, and she heardhim take a breath as if he were going to say something.But then he let the breath out again and looked back up at the stars.It was the perfect moment for him to mention something about how Vampires See It Better. And if hehad, Mary-Lynnette would have turned on him and rejected him with righteous anger.But since hedidnt,she felt a different kind of anger welling up. A spring of contrariness, as if shewere theMary in th e nursery rhyme. What, so youve decided Im not good rich to be a vampire or something?And what did I really beget you out here for, to the most free place I could find? merely forstarwatching? I dontthink so.I dont even know who I am anymore, she remembered with a sort of fatalistic gloom. I have the feelingIm about to surprise myself.Arent you getting a crick in your neck? Ashsaid.Mary-Lynnette rolled her head from side to side slightly to limber the muscles. Maybe.I could rub it for you? He make the raise from several feet forward.Mary-Lynnette snorted and gave him a look.The moon, a waning crescent, was rising above thecedars to the east. Mary-Lynnette said, You want totake a walk?Huh? Sure.They walked and Mary-Lynnette thought. About how it would be to see the Ring Nebula with herowneyes, or the Veil Nebula without a filter. She could feel a longing for them so strong it was like a cableattached to her chest, pulling her upward.Of course,that was nothing new. Shed felt it stacks of times before, and usually shed ended up buyinganother book on astronomy, another lens for her telescope. Anything to bring her closer to what shewanted.But now I have a whole new temptation. Something bigger and scarier than I ever imagined.What if I could be-more than I am now? Thesame . person, but with sharper senses? A Mary-Lynnettewho couldreally belong to the night?Shed already discovered she wasnt exactly whoshed always thought. She was more violent-shedkicked Ash, hadnt she? Repeatedly. And shed admired the purity of Kestrels fierceness. Shed seenthelogic in the kill-or-be-killed philosophy. Shed dreamed about the joy of hunting.What else did it take to be a Night Person?Theres something Ive been wanting to say toyou, Ash said.Hm.Do I want to encourage him or not?But what Ash said was Can we stop fightingnow?Mary-Lynnette thought and then said seriously, Idont know.They kept walking. The cedars towered around them like pillars in a giant ruined temple. A blue-blo oded temple.And underneath, the insensibility was so enormous that Mary-Lynnette felt as if she were walkingon themoon.She bent and picked a ghostly wildflower that wasgrowing out of the moss. Death camas. Ash bent andpicked up a broken-off yew counterbalance lying at the footof a twisted tree. They didnt look at each other.They walked, with a few feet of space between them.You know, someone told me this would happen, Ash said, as if carrying on some entirelydifferent conversation theyd been having.That youd come to a hick town and chase agoat killer?That someday Id care for someone and itwould hurt.Mary-Lynnette kept onwalking. She didnt windy or speed up. It was only her heart that was suddenlybeating hard-in a mixture of dismay and exhilara tion.Oh, God-whatever was going to happen washappening.Youre not like anybody Ive ever met, Ash said.Well, that feeling is mutual. Ash stripped some of the papery purple bark offhis yew detain. And, you see, its difficult becausewhatIve always thought about humans-what I wasalways raised to think I know what youve always thought, MaryLynnette said sharply. Thinking,vermin.But, Ash continued doggedly, the thing is andI know this is going to sound strange-that I seemto love you sort of desperately. He pulled more bark off his stick.Mary-Lynnette didnt look at him. She couldnt speak.Ive through everything I could to get rid of the feeling, but it just wont go. At first I thought if I leftBriar Creek, Id forget it. But now I know that wasinsane. Wherever I go, its going with me. I cant kill itoff. So I have to think of something else.Mary-Lynnette suddenly felt extremely contrary. Sorry, she said coldly. But Im afraid its not veryflattering to have somebody tell you that they love you against their will, against their reason, and even-Against their character, Ash finished for her, bleakly. Yeah, I know.Mary-Lynnette stopped walking. She stared at him.You havenot readPrideand Prejudice, she saidflatly.Why not?Because J ane Austen was a human.He looked at her inscrutably and said, How do you know?Good point.Scary point. How could she really knowwho in human history had been human? WhataboutGalileo? Newton? T ycho Brahe?Well, Jane Austen was a woman,shesaid, retreating to safer ground. And youre a chauvinist pig-,Yes, well, that I cant argue.Mary-Lynnette started walking again. He followed.So now can I tell you how, um, ardently I loveandadmire you?Another quote. I thought your sisters said youpartiedall the time.Ash understood. I do, he said defensively. Butthe morning after partying you have to stay in bed. Andif youre in bed you might as well read somethingThey walked.After all, weare soulmates, Ash said. I cant be entirely stupid or Id be completely wrongfor you.Mary-Lynnette thought about that. And about thefact that Ash sounded almost-humble. Which he hadcertainly never sounded before.She said, Ash I dont know. I mean-weare wrong for each other. Were just basically incompatible.Even if I were avampire, wed be basically incompatible.Well. Ash whacked at something with his yew branch. He spoke as if he half expected to beignored.Well, about that I think I couldpossibly change your mind.About what?Being incompatible. I think we could be sort offairly compatible if . . .If? Mary-Lynnette said as the silence dragged on.Well, if you could bring yourself to kiss me.Kissyou?Yeah, I know its a radical concept. I was pretty sure you wouldnt go for it. He whacked atanother tree. Of course humanshave been doing it for thousands of years. observance him sideways, Mary-Lynnette said, Would you kiss a three-hundred-pound gorilla? Heblinked twice. Oh, thank you.I didnt mean you looked like one.Dont tell me, let me guess. I smelllike one?Mary-Lynnette musical composition her lip on a grim smile. I mean youre that much stronger than I am. Wouldyou kissa female gorilla that could crush you with one squeeze? When you couldnt do anything aboutit?He glanced at her sideways. Well, youre not exactly in that position, are you?Mary-Lynnette said, Arent I? It looks to me as ifId have to become a vampire just to deal with youonan equal level. Ash said, Here.Hewasofferingher theyew branch.Mary Lynnette stared at him.You want to give me your stick.Its not a stick, its the way to deal withme onan equal level. He put one end of the branchagainstthe base of his throat, and Mary-Lynnette saw that it was sharp.She reached out to take the otherend and found the stick was surprisingly hard and heavy.Ash was looking straight at her. It was too dark to see what food colouring his eyes were, but his expression wasunexpectedly sober.One good push would do it, he said. First here and then in the heart. You could eliminate theproblem of me from your life.Mary-Lynnette pushed, but gently. He took a step back. And another. She backed him up against atree, holding the stick to his neck like a sword.I actually meant only if you were really serious,Ash said as he came up short against the ced arsbare trunk. But he didnt make a move to defend himself.And the truth is that you dont even need aspear like that. A pencil in the right place would do it.Mary-Lynnette narrowed her eyes at him, swirlingthe yew stick over his body like a fencer getting therange.Then she removed it. She dropped it to the ground. You really have changed, she said.Ash said simply, Ive changed so much in the lastfew days that I dont even recognize myself in themirror.And you didnt kill your aunt.Youre just now figuring that out?No. But I always wondered just a bit. All right, Ill kiss you.It was a little awkward, lining up to get the position right. Mary-Lynnette had never kissed a boy before.But once she started she found it was simple.And now she saw what the electric feeling ofbeing soulmates was for. All the sensations shed feltwhen touching his hand, only intensified. And not unpleasant. It was only unpleasant if you were afraidofit.Afterward, Ash pulled away. There. Yousee,he said shakily.Mary-L ynnette took a few deep breaths. I supposethats what it feels like to fall into a black hole.Oh. Sorry.No, I mean-it was interesting. Singular, shethought. Different from anything shed ever feltbefore. And she had the feeling thatshe would be different from now on, that she could never go backandbe the same person she had been.So who am I now? Somebody fierce, I think.Somebody whod enjoy running through the dark ness,underneath stars bright as miniature suns, and maybe even hunt deer. Somebody who can laugh atdeaththe way the sisters do.Ill discover a supernova and Ill hiss when somebody threatens me. Ill be beautiful and scary anddangerous and of course Ill kiss Ash a lot.She was giddy, almost soaring with exhilaration.Ive always loved the night, she thought. And Ill finally belong to it completely.Mary-Lynnette? Ash said hesitantly. Did you likeit?She blinked and looked at him. Focused.I want you to turn me into a vampire, she said.It didnt feel like a jellyfish sting this time. I t wasquick and almost pleasant like pressure sensation being released.And then Ashs lips were on her neck, and that wasdefinitely pleasant. Warmth radiated from his mouth.Mary-Lynnette found herself stroking the back of his neck and realized that his hair was soft,as nice totouch as cats fur.And his mindwas every color of the spectrum. Crimson and gold, jade and emerald and deepvioletblue. A tangled thorn-forest of iridescent colorise that changed from second to second.Mary-Lynnette wasdazzled.And half frightened. There was darkness in among those gemlike colors. Things Ash had done in thepast things she could sense he was ashamed of now. But shame didnt change the acts themselves.I know it doesnt-but Ill make up for them, somehow.Youll see Ill find away.So thats telepathy, Mary-Lynnette thought. She couldfeel Ash as he said the words, feel that hemeantthem with desperate earnestness-and feel that there was a lot to make up for.I dont care. Im going to be a creature of darkness,t oo. Ill do whats in my nature, with no regrets.When Ash started to lift his head, she tightened her grip, trying to keep him there.Please dont tempt me, Ash said out loud, hisvoice husky, his breath warm on her neck. If Itake too much, it will make you seriously weak.I mean it, sweetheart.She let him go. He picked up the yew stick and made a small cut at the base of his throat, tilting his headback like a guy shaving his chin. Mary-Lynnette realized hed never done this before. With a feeling that was. almost awe, she put her lipsto his neck.Im drinking blood. Im a hunter alreadysort of.Anyway, Im drinking blood and liking it-maybe because it doesnttastelike blood Not like copper color andfear. It tastes weird and magic and old as the stars. When Ash gently detached her, she swayed on herfeet.Wed better go home, he said.Why? Im okay.Youre going to get dizzier-and weaker. And ifwere going to finish changingyou into avampireifAll right,when. But before we do, we need to talk. I need t o explain it all to you we have to figure outthe details. Andyouneed to rest.Mary-Lynnette knew he was right. She wanted to stay here, alone with Ash in the dark cathedral of theforest-but shedidfeel weak. Languid. Apparently it was hard work becoming a creature of darkness.They headed back the way they had come. Mary-Lynnette could feel the change inside herself-it wasstronger than when shed exchanged blood with the three girls. She felt simultaneously weak andhypersensitive. As if every pore were open.The moonlight seemed much brighter. She couldsee colors dearly-the pale green of drooping cedarboughs, the eerie purple of parrot-beak wildflowersgrowing out of the moss.And the forest wasnt silent anymore. She could hear faint uncanny sounds like the soft be ofneedles in the wind, and her own footsteps on moist and fungus-ridden twigs.I can even smell better, she thought. This place smells like incense cedar, and decomposing plants,andsomething really wild-feral, like something fro m the zoo. And something hot burny Mechanical. It burn her nostrils. She stopped and looked at Ash in alarm.Whatisthat?0Hed stopped, too. Smells like rubber and oil. Oh, God, thecar, Mary-Lynnette said. Theylooked at each other for a moment, then simultane ously turned, breaking into a run.It was the car. exsanguinous smoke billowed from under the closed hood. Mary-Lynnette started to go closer,but Ash pulled her back to the side of the road.I just want to open the hood- No. Look. There.Mary-Lynnette looked-and gasped. Tiny tongues of set fire to were darting underneath the smoke. lickingout of the engine.Claudine always said this would happen, shesaid grimly as Ash pulled her back farther, Only Ithink she meant it would happen with me in it.Were going to have to walk home, Ash said.Unless maybe somebody sees the fire.Not a chance, Mary-Lynnette said. And thatswhat you get for taking a boy out to the mostisolated place in Oregon, her inner voice said triumphantly.I dont suppose you could turn into a bat or something and fly back, she suggested.Sorry, I flunked shapeshifting. And I wouldnt render you here alone anyway.Mary-Lynnette still felt reckless and dangerous and it made her impatient.I can take care of myself, she said.Andthat was when the club came down and Ash flip forward unconscious.

Identifying the Barriers and Facilitators to Participation in Physical Activity for Children with Down Syndrome

Identifying the barriers and facilitators to participation in corporal activity for children with rectify syndrome. Images Authors Barr M Shields N Author Address School of Physiotherapy and the musculoskeletal Research Centre, La Trobe University, Melbourne, Vic. , Australia. Source Journal Of Intellectual Disability Research JIDR J Intellect Disabil Res 2011 Nov Vol. 55 (11), pp. 1020-33. season of Electronic outcome 2011 May 10. Publication part Journal Article Language EnglishJournal Information Publisher Blackwell Scientific Publications on behalf of the Royal Society for Mentally Handicapped Children and Adults Oxford, UK Country of Publication England NLM ID 9206090 Publication vex Print-Electronic Cited Medium Internet ISSN 1365-2788 (Electronic) Linking ISSN 09642633 NLM ISO Abbreviation J Intellect Disabil Res Subsets MEDLINE MeSH Terms Physical Education and Training* Sports*/psychology Down Syndrome/*physiopathology Down Syndrome/*rehabilitationMotor act/*physiol ogy Adolescent Adult Child Child Behavior Child, Preschool Disability Evaluation Down Syndrome/psychology Family Health Female Humans Life Style male person Motivation Parents/psychology Qualitative Research Victoria Abstract Background Many children with Down syndrome do not approach the recommended amount of daily material activity. The aim of this study was to explore the barriers and facilitators to animal(prenominal) activity for this group.Methods Eighteen in-depth interviews were conducted with 20 parents (16 mothers, 4 fathers) of children with Down syndrome aged between 2 and 17 years to reckon what factors facilitate physical activity and what factors are barriers to activity for their children. The participants were recruited through a community disability organisation that advocates for people with Down syndrome and their families. Interviews were recorded, transcribed and independently coded and analysed by two researchers using thematic analysis.Resu lts Four themes on facilitators of physical activity were identified (1) the positive role of the family (2) opportunity for social interaction with peers (3) structured approachable programmes that make adaptations for children with Down syndrome and (4) children who were determined to succeed and physically skilled. Four themes on the barriers to physical activity were also identified (1) characteristics commonly associated with Down syndrome (2) competing family responsibilities (3) reduced physical or behavioural skills and (4) a lack of accessible programmes.Conclusions The results highlight the important role of families in determining how much physical activity children with Down syndrome undertake and the effect that common characteristics associated with Down syndrome can have on maintaining an active lifestyle. Future research needs to concentrate on successful methods of encouraging physical activity, such as ensuring social interaction is part of the activity, and elimin ating barriers to physical activity such as the a lack of appropriate programmes for children with Down syndrome.Implementing these strategies may progress children with Down syndrome to participate more frequently in a physically active lifestyle. ( (c) 2011 The Authors. Journal of Intellectual Disability Research (c) 2011 Blackwell Publishing Ltd. ) Entry Dates Date Created 20111024 Date Completed 20120221 Update Code 20120221 DOI 10. 1111/j. 1365-2788. 2011. 01425. x PMID 21554468 Database MEDLINE with Full Text Images Clinical practice. The care of children with Down syndrome. Images Go to all 8 images >> Authors Weijerman ME de pass JP Author Address Department of Pediatrics, VU University Medical Center, P.O. Box 7057, 1007 MB Amsterdam, The Netherlands. emailprotected nl Source European Journal Of Pediatrics Eur J Pediatr 2010 Dec Vol. 169 (12), pp. 1445-52. Date of Electronic Publication 2010 Jul 15. Publication Type Journal Article Review Language English Journal Info rmation Publisher Springer Verlag Berlin Country of Publication Germany NLM ID 7603873 Publication influence Print-Electronic Cited Medium Internet ISSN 1432-1076 (Electronic) Linking ISSN 03406199 NLM ISO Abbreviation Eur. J. Pediatr. Subsets MEDLINE MeSH Terms Life Expectancy* cardiovascular Diseases/*therapyDown Syndrome/*mortality Down Syndrome/*therapy Respiratory Tract Diseases/*therapy Vision Disorders/*therapy Cardiovascular Diseases/epidemiology Cardiovascular Diseases/ genetics Caregivers Child Comorbidity Delivery of Health Care/standards Down Syndrome/complications Down Syndrome/diagnosis Down Syndrome/epidemiology Gastrointestinal Diseases/epidemiology Gastrointestinal Diseases/genetics Gastrointestinal Diseases/therapy Humans Otorhinolaryngologic Diseases/epidemiology Otorhinolaryngologic Diseases/genetics Otorhinolaryngologic Diseases/therapy Parents Practice Guidelines as Topic/standards Prevalence Respiratory Tract Diseases/epidemiology Respirat ory Tract Diseases/genetics Risk Factors Vision Disorders/epidemiology Vision Disorders/genetics Abstract Down syndrome (DS) is one of the most common chromosomal abnormalities. Because of medical advances and improvements in overall medical care, the median survival of individuals with DS has increased considerably.This longer life anticipation requires giving the necessary care to the individual with DS over their total longer lifespan. DS medical guidelines are designed for the optimal care of the child in whom a diagnosis of DS has been confirmed. We present an overview of the most important issues related to children with DS based on the most relevant literature before long available. Entry Dates Date Created 20101025 Date Completed 20110218 Update Code 20111122 PubMed Central ID PMC2962780 PMID 20632187 Database MEDLINE with Full Text

Alzheimer Disease Not Just Memory Loss

Alchemists unwellnessiness Not Just Memory Loss Introduction Memory loss is like an old age where it is a condition which mankind has always reluctantly recognized and always with resignation. Memory loses ar whatsoevertimes trivial and meaning slight and go unrecognized. However, when these losses atomic number 18 so great that a person does not know who or where they are the concerns are quite grave. Although It Is realize that Alchemists sickness destroys the drumhead memory function, many do not realize precisely how the memory is destroyed once one is aware of the process it becomes faster to work forward to alleviate the destruction.Walkout memory in that respect Is no knowledge to recreate or reproduce past perception, emotions, thoughts and actions that are so vital to live a full and functioning life. Memory is the bring out that unlocks doors that keep us functioning, not only if mentally besides physically. Discussion As a new era dawns upon us many passel per plex themselves asking the question What is Alchemists Disease? Alchemists Disease today affects almost all people in some way. Since the amount of lives this malady affects continues to increase epidemiologists piddle named Alchemists Disease, The Disease chalk up the Century. Edwardian, 2007, IPPP-362) In 1906 a German neurologist Allis Alchemies performed a neurological autopsy on a 56-year-old woman who had suffered deteriorating mental health for many years before her death. Alchemies noticed a disorientation of nerve cells in her cerebral cortex, the area of the brain responsible for controlling memory and reasoning. at that place were 2 oddities he found. The scratch was an accumulation of cellular debris surrounding the nerves he called this senile plaque. The second oddity were groups of nerves that were bunched and twisted he called this neurotically tangles.In the following years as more autopsies were inducted the same oddities that were found in 1906 were found i n patients displaying the same symptoms. At that time a honored German psychiatrist, Emil Grapnel, proposed naming the disease In honor of Its disc overer Also Alchemies. (First 2008, 6-88) Alchemists Disease Ameri squirts Disease is a chronic brain disorder that destroys ones energy to reason, remember, envisage and learn. The disease Is in addition known as senile dementia or pre-senile dementia. Dementia refers to the lost tot mental health. The term senile meaner old. Pre-Senile refers to those patients less than 65 years of Lesions on brain cells that work the form of senile plaques and neurotically age. Tangles cause Alchemists Disease. Healthy brain tissue is normally arranged in an organized pattern These knots and tangles throw the brain into mass confusion taking over and destroying healthy brain tissue. This causes the brain cells to stop functioning. Recently a protein fuddled NAS been discovered in these tangles and knots This protein is found in healthy brain cel ls, simply is found in much larger quantities surrounding areas affected by this disease.Other ailments have been linked to the onset of the disease. These include head trauma, problems with the immune system, blood cancer, thyroid problems and Downs Syndrome. Stages of Alchemists Disease There are four distinct stages of progression. The progression of Alchemists can take from three to fourteen years. This time span is based on the time from diagnosis to death. All patients go done these stages Just at different sum ups. The first stage of Alchemists the patient experiences a slowing down of many situationors of behavior. They have less energy, slow to learn new things, and their reaction time decreases.Patients experience only mild forgetfulness of recent events, familiar people and places. They have a decrease in Judgment, and trust. Also, they become increasingly stubborn and restless. Many people are incognizant of the presence of a disease because frequently memory loss is common in the elderly due to fatigue or a period of sickness. (Gel, 2006, Pl 393-1 cd) In the second stage the patient becomes increasingly forgetful and has more trouble recalling recent occurrences. They have impediment in skills such as decision making, plan and Judgment.The patients speech and comprehension become much slower and often loose their train of thought often. They are commonly able to complete common tasks but need assistance with more complicated ones. They must be given clear and repeated instructions by tutorshipgivers. Victims start to become aware of unwellness and become depressed, irritable, restless, and socially withdrawn. In the third stage Alchemies patients loose all ability to recognize familiar people and places. They have trouble completing sincere everyday tasks like eating, bathing, getting dressed and using the toilet.They lack interest in personal hygiene and loose all sexual instincts. They have difficulty communicating verbally. Patients a re easily agitated and deny they are ill. The fourth stage of Alchemists Disease is the stage that ultimately leads to death. Patients are unable to recognize themselves and close family members. They become bedridden and only slight useless movements are made. The only way of communication they use is screaming out. Diagnosis of Alchemists Disease Diagnosis of this disease is very difficult. Doctors are only 100% certain of the presence of the disease from autopsies after death.Diagnosis is based on the lodgment of physicians and their experience with Alchemists Disease. Current accuracy of sink diagnosis is 90%. Recently they have discovered a way to test the level of Taut protein this has availed with correct diagnosis. Sometimes mental tests are draw and quarter to test the memory, learning skills, language skills, and the ability to follow instructions. (Harmon, 2005, Pl 55-187) Many people besides question the heredity of the disease. It has been found that some forms of t he disease are hereditary. The Pre-Senile Alchemists which usually sets on in a person around 40, 50 years of age is found to be hereditary.There are three types of genetic proteins that have been inked to Alchemies patients fecundate E, E, and E. Those who inherit E have a amplyer happening of developing the disease. One scientist, Barbara Talon, has discovered the tissue found in the upper nose goes through the same changes that the cerebral cortex tissue goes through. She plans on tinning oh it t t his tissue taunt in the nose deteriorates at the same rate of that found in Alchemies patients. If so this could lead to the early diagnosis of Alchemists. Treatment of Alchemists Disease Currently treatment is focusing on slowing progressions and coping with symptoms.One drug, THAT, is a drug that helps to boost levels of acetylenes, a chemical that is involved in memory. Two FDA approved drugs being tested are Tactile and ODonnell these drugs are also to help memory. Although, th ese drugs cause side affects, ODonnell is found to cause nausea, cramps and lose of appetite. Estrogen for women has been found to have a positive affect on Alchemies patients mental decline. It helps memory, language skills, and the ability to concentrate. Nicotine has also been found to slow the formation of senile plaque, reform memory, learning and concentration.Doctors do not suggest this use of treatment at all nicotine causes lung cancer, emphysema, high blood pressure, heart attacks and strokes. Currently 4 million people in America have been diagnosed with Alchemists Disease. It is projected with the aging Baby Boomers that 14 million people will be diagnosed in the upcoming years. (Sails, 2008, app-43) Drugs to Aid in the Treatment There are currently two drugs to aid in the treatment of Alchemists disease. These drugs are only effective during the first couple years of the disease. The drugs are called Cogent and Airiest.Both of these drugs work by increasing a chemical in he brain that works with memory. They do not cure the disease, but they do produce some improvement in patients. This disease is obviously a horrible one. It can rip a family apart, and there is nothing that can be done about it. Hopefully, one day a cure will be found, but in the mean time, Alchemies?was disease has total control over a person who is afflicted with it. It also has control over the family of the person afflicted with it. or so everyone in this country has some sort of tie to this disease, and this is why more research should be done in hopes of finding a cure.This asses affects 10% of those over 65 years old and 50% of those over the age of 85. One-Half of those living in nursing shells are living with Alchemists. Seven out of 10 patients live at home family members care for 75% of them the other 25% of them are cared for by hired caregivers. It has also been found that 55% of caregivers show some signs of depression. Alchemists occurs more often in women and i n African Americans or Hispanics. (Sloane, 2007, app-132) Alchemists Disease A Costly Disease Alchemists Disease is a very costly disease it is the third most costly disease after heart conditions and cancer.In 1998 the U. S. Government spent approximately $90 billion on medical care and $400 billion to research. This disease costs a family $174,000 a year on care giving and another $42,000 a year on nursing homes. Medicare is a retirement benefit to those over 65 years old. Medicare does cover some the costs to provide help to the patient such as nursing homes. The issue of help varies by state. When seeking help people find themselves asking, Where should I go? When should I go? When you tell that a Tamil member may nave the disease or in need of mental attention you should first see you family physician.The physician will determine if they believe the problem to be Alchemists. You should also bring medical records and a list of all medication the patient is on because certai n medications or the combinations of medications may resemble Alchemists. In every confederation there are services offered to assist those people affected by Alchemists, for patients, family and caregivers. The Illness And The Caregivers Alchemists disease affects the person with the illness and the caregivers. It is estimated that 1-4 people are caregivers. The disease has a long duration which usurpations more on the caregivers.It can cause a great deal of emotional stress to caregivers. It also has a financial impact on those who provide care for patients suffering from Alchemists disease. It is estimated that the national costs of caring for patients with Alchemists disease is $100 billion. It can also indirectly cause loss productivity, absenteeism and prole replacement. (Edwardian, 2007, IPPP-362) Many people with Alchemists disease do well at home during the initial stages. However eventually there is the need for long term care facilities. Long term care is defined as he lp from family and friends.It can also mean regular visits by home health aides. It might also mean moving the patient to an assisted or nursing home that can provide twenty four medical attentions. There are two major types of long term facilities for Alchemies disease patients. One of them is Nursing home which provides room and board with twenty four hour skilled care. A licence nurse provides this type of care. There are special units for people with Alchemists disease. The environments, activities, philosophy of care and staff training are based upon the needs of Alchemists disease patients.Nursing homes usually have rained and supportive staff who have knowledge about how to adjust to the patient. They have information about each patient to individualize care and to forfend behavioral symptoms. There are special activities which reduce anxiety and agitation. A nursing home has pleasing sights, sounds and smells. They also have a low haphazardness level and non glare lightin g. Some facilities also have security measures to prevent wandering. Another type of long term celerity is assisted living. This type of facility is suitable for people who require personal care and general guidance but do not require any specialized medical care.They are good for people with moderate functional impairment. This type of long term care promotes self direction and participation in decisions. It also focuses on independence, hiding and dignity. It attempts to create a home based environment. It is an attractive option for patients who seek assistance and independence at the same time. (First, 2008, app-88) Conclusion In conclusion Alchemists disease is a very serious condition that affects many people. They do not know what causes this disease or why people get it, due to the fact that there is a chance for anyone to get this disease.People must take recreation and seek the advice of healthcare professionals to be tested for this disease. This way they have a chance to go on living there lives for as long as possible. If they do not seek care then they have a lesser chance of living a longer life. Obviously, knowledge regarding Alchemists disease has progressed far from thinking that it is Just a loss tot memory. Choosing the best type tot long term care can be difficult for caregivers. Assisted living facilities are the best option for people with early stages of the disease. Nursing home facilities are best for patients who suffer from advanced stages of the disease.This disease produces a full-blown dementia in its patients and affects millions of people and their families. These people and their families have special needs. Consequently, programs, environments, and care approaches must reflect this uniqueness. Developing an effective care/service plan for a person with dementia requires careful assessment of that person, a detailed plan, and attention to the individualise needs of persons with dementia. Alchemists disease can cause emotion al and financial stress to the patient and the caregivers. However there are many choices available which can improve the quality of life.

New Healthy Fruit Smoothie at Burger King Essay

If fast food for thought is unhealthy and is believed to cause obesity, why is there still a fast food restaurant every a few(prenominal) blocks? Perhaps because there are a lot of people who are still consuming fast food and backing its business, the fast food persistence survives and appears to even increase. The fact that modern life is fast paced as well as the economy hasnt fully recovered makes people prefer to lap up more consistent and eat faster.Needless to say, the competition among well-known brand names is getting more challenging, and advertising plays an important role in market and drawing consumers attentions. Knowing the only disadvantage of fast food is its unhealthiness, Burger force has recently introduced their healthy real fruit smoothy using David Beckham. By equating his charm, his famous credibility, and his physique, David Beckham endorses the new Burger Kings charmer to not only women but also soccer fans and whoever seeks healthy choices at a fast food restaurant.Throughout the commercial, Burger King shows their true intentions to optically attract the audience with their appealing and healthy smoothie, to interest them by using a celebrity along with the motto exciting things are happening at Burger King, and to show part of the American culture through the story and the conversation. In the commercial, Burger King is attempting to refresh their record of being unhealthy and creates a visual appeal for their smoothie.By showing how the ripest strawberries are being cut and blend nicely, the commercial effectively forms a visual image of the drink and stimulates the audiences curiosity to try it out. In addition, strawberry is definitely one of the most favorite flavors for kids while banana is a very healthy fruit. As a result, a mixing of those two fruits surely captures the attention of children and mothers who want to purchase a possibly healthier choice. As given on the Burger Kings website, the smoothies nutritional facts are acceptable, 200 calories and forty grams of sugar per twelve ounce serving (small size). hitherto though forty grams of sugar is a little bit too much for a 200 calorie drink, most of it comes from real fruits and plus, there isnt any saturated fat or anything else. These definitely wont kill you or make you fat compared to other sugary, creamy drinks. However, people often think that healthy food is boring and tasteless. By filming the ad expertly and convincingly with high definition, Burger King is able make the smoothie direct realistically tasty and delicious. Its most visual appeal is when it was poured into the glass.The fluid looks amazingly delicious and well-blended. The color also appears to be reddish orange as it is well-balanced betwixt strawberries and bananas. As Hirschberg mentioned in his The Rhetoric of Advertising, Burger King does create the distinctive image for the product in their commercial. The smoothie glass is shown closely on the half left of the image while other half is showing a bunch of fresh strawberries. They also blur the strawberries in the background to underline the prominence of the smoothie glass.This allows the audience to see its smooth viscosity closely and triggers their appetites as well as interests. Instead of illogically exploiting well-shaped models and athletes to promote unhealthy products same(p) other franchises, Burger King utilizes Davids healthy and lean physique to indicate their product as a naturally healthy smoothie. Starting off with a spokesperson claiming exciting things are happening at Burger King, the setting of the commercial is refreshing, exciting, and appealing just care the smoothie itself.Surprisingly, the spokespersons olfaction isnt too excited as expected. It is rather a normal, not-a-big-deal tone. It seems to imply that it is usual to have exciting things at Burger King, and in this case, it is David Beckham with the strawberry banana smoothie. Apparently, Burger K ing tries to persuade the audience that many celebrities do actually visit Burger King, and that they should come and eat at Burger King as well if they want to meet their idols. employ David Beckham to promote the smoothie is brilliant.Not only David Beckham is appealed to women, but also his classy fashion style is attracted the young adults, let alone his recognition as a professional soccer player. Additionally, like David, those kinds of frosty, sweet, and fruity smoothies have al centerings been attracted to women rather than men. Furthermore, his healthy body makes the drink even healthier. Also, David has been recently promoting for the Sainsburys Active Kids as an ambassador. He has been on many posters and advertisements that encourage children to eat healthy and exercise.Burger King apparently knows whats going on and has their commercial set. Through the conversation between David Beckham, the narrator, and the manager, the commercial creates an entertaining situation and shows part of the American culture. Humor is definitely one of the American cultures. Mostly everything we see on TV has entertaining and ironic elements. In the commercial, audience will be able entertained as soon as David orders his smoothie and mesmerizes the cashier.As the cashier is being fascinated by his charming radiance, David shifts into a luminous gentleman wearing a classy, black suit and reorders his smoothie in a very heavy English accent. The way David pronounces strawberry banana smoothie and the cashiers daydreaming look are what make it worth a giggle. The music is also very antiquated. It sounds like one of those Western classic, love songs that appeared in Gone with the Wind. The commercial also exploits homosexual agenda by showing the male manager, after snapping his cashier out of Davids charm, is also stunned by Davids dazzle.Same sex attraction is just a daring joke as it some(prenominal) makes the audience impressed or offended. Nonetheless, whether it is offensive or not, the scene creates an emotional appeal and makes an impact on the audience as one of the advertising techniques Hirschberg has discussed, They provide the unstated major premise that supplies a rationale to persuade an audience that a particular product will meet one or another(prenominal) of several different kinds of needs.After all, the homosexual joke serves its purposes to make impressions and to indirectly persuade that the strawberry banana smoothie is just irresistible for both sexes. It is not a surprise to see celebrities or well-known professional athletes appearing in a commercial nowadays. Using David Beckham to promote the new smoothie is a great move of Burger King. Burger King shows that fast food does not necessarily mean unhealthy. To get the word out about their changes, they have to gazump out their biggest marketing campaign ever using a lot of well-known celebrities.So far, David Beckham as well as the new healthy smoothie menu is defi nitely the aces and the most success compared to other commercials. Its views jump over 20,000 in a matter of hours proving that it works. With their latest initiatives, Burger King is showing commitment to areas that Im passionate about, such as supporting charities, helping children and improving the healthier eating options. I am happy to help the brand put together its first smoothie platform, which is a great addition to any diet, said David Beckham.

Pay It Forward

soften it Forward Jennifer Trager University of Phoenix PSY/490 Instructor Vicki Koenig November 25, 2011 Pay it ship is becoming a more popular phrase it seems. When you drive through towns and different communities, whiz can see signs for soup kitchens, volunteer services, etc. There is mostthing about the judgment of giving patronage to others that is non only for the one receiving, but also beneficial to the one doing the work behind it. This idea is considered altruism and is driven by a want to contribute to someone elses life alternatively of focusing on what one can get from others.There once was a movie c every(prenominal)ed Pay it forward about the whole idea of doing something for someone with the only stipulation being to do something for someone else. Once, Oprah did a show on random acts of kindness and the reactions of those receiving these acts. Currently, it is the holiday season and it might be safe to scoop out that these acts of kindness might be more in t he making. Some of these acts could include carrying someones groceries to their car, buying someone a cup of coffee at the local convenience store, or even gainful someones check at a restaurant.Personally, one of my favorite things to do is pay the monetary value for multiple cars on one of our major highways. I enjoy this most because I am futile to see their reactions and I hope that they would pay it forward also essay writers online. Although I am not there to see their reactions, there have been moments when people have sped up to wave to me or sing a thank you, which is nice even though these are not things I look for in doing this. Some might suggest that the idea of altruism can be based on Abraham Maslows hierarchy of of necessity model. This idea suggests that there are fundamental drives behind peoples actions.While the startle two stages might suggest a more selfish need due to the idea of see ones physical needs such as food, shelter, etc. and the second stage i s bail and the idea that ones needs will be met in the future. The third stage is snuff it or a need for unconditional love and leads to the fourth and fifth stage. The fourth is purpose/ evaluate which is seen in ones activities and the fifth is human potential that is suggested as meaning self-actualisation or the information of self, personal creative potential.In an article titled Re-Establishing altruism As a Viable Social norm (2011), it is stated that people are generally keen to promote well-being of others, and a new contemporaries is working as volunteers far more than their parents ever did. This might be attributed to the idea that today needs are met with less struggle than in years past or that this new generation is discovering the awing value of making a real contribution to the lives of others.Another article in Psychology Today suggests that acting with an unselfish regard for others doesnt always come naturally, even though many psychologists believe were hard-wired for empathy. And the final thought from this same article states that most of us realize that when we make an effort to sire without expectations of reciprocity, we feel fulfilled and energized. So if this is the new idea behind our everyday, the world might not be doomed I often feel that we are becoming more of a society that is all about themselves and what can be gained at anyones expense.This small assignment and project has shed some hope on my sometimes cynical attitude. And brings me to a place of realization in that there is always more that can be done on my part alone. References Psychology Today. (2011). Altruism Basics. Retrieved November 23, 2011 from http//www. psychologytoday. com/basics/altruism. Re-Establishing Altruism As A Viable Social Norm. (2011). Retrieved November 21, 2011 from http//www. altruists. org/ideas/psychology.